Illoura the Label

Introducing the Opie Dress—a delightful twist on our best-selling Opie Romper! This enchanting dress features flutter sleeves and a sweet frill neckline with a tie detail, perfect for twirling through summer days. Crafted from lightweight, breathable cotton in our versatile Ecru hue, bringing an effortless feel to every outfit.

Details

• Frill neckline with a tie detail

• Short flutter sleeves 

• A-line silhouette 

• 100% Cotton Voile

Sizing

• Fits true to size

• Camilla (studio images) is 6 years old wearing a size 6

Oh la la, the Sadie Overalls are the perfect combination of effortless and elevated. A classic overall shape that is easy wearing, Sadie features a sweet gathered front tie that makes it extra special. Crafted from cotton gauze in our summer-infused Posy hue- make getting ready easy with Sadie. 

Details

• Gathered front tie detail

• Sleeveless design

• 100% Cotton Gauze

Sizing

• Fits true to size

• Florence (studio images) is 4 years old wearing a size 4

Get ready for sunny days with Thea Shorts, a retro design crafted from soft cotton terry towelling in our summer-infused Marigold hue. Ideal for warm weather, these shorts feature a natural rope drawstring and an elasticated waist for a comfortable, adjustable fit. Perfect for beach days, we love these paired with the Sunseeker Tee. 

Details

• Elasticated waistband

• Natural rope drawcord

• High rise fit

• 100% Cotton Terry 

Sizing

• Fits true to size

• Santiago (studio images) is 8 years old wearing a size 8

Brimming with femininity, the Lenni Skirt is made sweeter by the delicate Posy hue. Crafted from textured terry towelling, this mini offers an elasticated waistband with a functional drawcord - we love this paired with the Shirred Crop this season. 

Details

• Elasticated waistband

• Functional drawcord

• 100% Cotton Terry

Sizing

• Fits true to size

• Ocean (studio images) is a petite 9 year old wearing a size 8

Brimming with femininity, the Lenni Skirt is made sweeter by the delicate Posy hue. Crafted from textured terry towelling, this mini offers an elasticated waistband with a functional drawcord - we love this paired with the Shirred Crop this season. 

Details

• Elasticated waistband

• Functional drawcord

• 100% Cotton Terry

Sizing

• Fits true to size

• Ocean (studio images) is a petite 9 year old wearing a size 8

Discover the ‘Sunseeker’ embroidered tee.  Crafted from breathable cotton, this style features a slightly oversized fit with a classic ribbed neckline. A wardrobe staple, this tee was designed to integrate effortlessly with your little love’s everyday favourites.

Details

• Short sleeves

• Oversized fit 

• Ribbed neckline 

• 100% Cotton

Sizing

• Fits true to size

• Ocean (studio images) is a petite 9 year old wearing a size 8

Too cute to handle - the Shirred Crop is perfect for those warm days ahead. Crafted from Ecru cotton gauze with contrast, subtle pink trim, this piece offers fixed straps, a shirred bodice and subtle frill details. 

Details

• Fixed Straps

• Shirred Bodice 

• Subtle frills

• 100% Cotton Gauze 

Sizing

• Fits true to size

• Ocean (studio images) is a petite 9 year old wearing a size 8

Make way for the mini of the moment with our charming Crochet Dress in playful sunset stripes! This delightful piece is a holiday essential, handmade with love by our talented artisans using soft cotton crochet. Designed with a classic A-line silhouette and a sweet scalloped edge, this dress was made for sunny adventures or special occasions - it’s a timeless keepsake that can be passed down as a treasured memory. 

Details

• Sleeveless design

• A-line silhouette 

• Round neckline 

• Scalloped hemline 

• 100% Cotton Crochet

Sizing

• Fits true to size

• Ocean (studio images) is a petite 9 year old wearing a size 8

Our extra comfy shorts are a wardrobe staple, so we have created them in our retro Sunset Stripe. Handmade from natural cotton crochet, this style offers a high-rise fit, elasticated waistband and scalloped edge finishings. We love these worn with the Crochet Top or Penny Blouse for the perfect vacation style.

Details

• High-waisted style

• Elasticated waistband

• Scalloped edge finishing

• 100% Cotton Crochet

Sizing

• Fits true to size

• Florence (studio images) is 4 years old wearing a size 4

Handmade with love, the Crochet Top is the sweetest addition to your little one's wardrobe. A truly versatile piece, this style is crafted from soft cotton crochet in our vintage-inspired Sunset Stripe.  This top was designed to integrate effortlessly with your mini’s wardrobe, easily styled back or up, depending on the occasion. 

Details

• Scalloped Edges

• Fixed Straps

• Cropped Fit

• 100% Cotton Crochet

Sizing

• Fits true to size

• Florence (studio images) is 4 years old wearing a size 4

Get ready for sunny days with Thea Shorts, a retro design crafted from soft cotton terry towelling in our fun watermelon hue. Ideal for warm weather, these shorts feature a natural rope drawstring and an elasticated waist for a comfortable, adjustable fit. Perfect for beach days, these shorts pair perfectly with just about everything in your mini’s wardrobe.

Details

• Elasticated waistband

• Natural rope drawcord

• High rise fit

• 100% Cotton Terry 

Sizing 

• Fits true to size

• Santiago (studio images) is 8 years old wearing a size 8

Dress your little one in the adorable Mars Romper, a lightweight and playful summer essential. Made from soft cotton muslin in a sun-infused watermelon hue, it ensures comfort during warm days. With natural coconut buttons and handy press studs at the crotch, changing is a breeze. 

Details

• Round neckline

• Sleeveless design

• Coconut buttons at the back

• Press stud crotch

• 100% Cotton Muslin

Sizing

• Fits true to size

• Maali (studio images) is 1 year old wearing a size 1

Introducing the Opie Dress—a delightful twist on our best-selling Opie Romper! This enchanting dress features flutter sleeves and a sweet frill neckline with a tie detail, perfect for twirling through summer days. Crafted from 100% Cotton Poplin in our exclusive Summer Daisy print, bringing a burst of sunshine to every outfit.

Details

• Frill neckline with a tie detail

• Short flutter sleeves 

• A-line silhouette 

• 100% Cotton Poplin

Sizing

• Fits true to size

• Ocean (studio images) is a petite 9 year old wearing a size 8

The perfect all-occasion dress, easily styled up or down depending on the occasion. Crafted from cotton gauze in our sweet lilac hue, this piece offers a high waistline, rolled sleeves and a button back closure. 

Details

• Rolled sleeves

• Empire waistline 

• Button back closure

• 100% Cotton Gauze

Sizing

• Fits true to size

• Florence (studio images) is 4 years old wearing a size 4

Looking for the ultimate summer outfit for your little one? The Pip Romper is designed with an adorable elasticated, frill neckline that adds a playful touch, making it perfect for sunny adventures. Crafted from soft cotton poplin in our bespoke Summer Daisy print, this style offers comfort and ease of movement.

Details

• Elasticated frill neckline 

• Snap button closure

• 100% Cotton Poplin

Sizing

• Fits true to size

• Maali (studio images) is 1 year old wearing a size 1

Our extra comfy shorts are a wardrobe staple, so we have created them in a versatile Ecru hue. Handmade from natural cotton crochet, this style offers a high-rise fit, elasticated waistband and scalloped edge finishings. We love these worn with the Crochet Top or Tilly Blouse for the perfect vacation style.

Details

• High-waisted style

• Elasticated waistband

• Scalloped edge finishing

• 100% Cotton Crochet

Sizing

• Fits true to size

• Ocean (studio images) is a petite 9 year old wearing a size 8

Handmade with love, the Crochet Top is the sweetest addition to your little one's wardrobe. A truly versatile piece, this style is crafted from soft cotton crochet in natural Ecru colourway - that easily integrates with their current wardrobe and our previous capsules. 

Details

• Scalloped edges

• Fixed straps

• Cropped fit

• 100% Cotton Crochet

Sizing

• Fits true to size

• Ocean (studio images) is a petite 9 year old wearing a size 8

Brimming with femininity, the Penny Blouse is her everyday essential. Cut from durable and breathable cotton poplin in our bespoke Summer Daisy print, offering frill sleeves with babylock trim, and tie details at the back.

Details

• Tie details at the back

• Short flutter sleeves

• Frill cuffs with babylock trim

• 100% Cotton Poplin

Sizing

• Fits true to size 

• Indah (studio images) is 2 years old wearing a size 2

Meet the perfect transeasonal addition to her wardrobe - wear it over a long sleeve top for those cooler days or simply throw it on and go when the sun is out. The Eden Dress is crafted from durable cotton poplin with the sweetest reversible, crossover design - so she can style it her way depending on the day. 

• Floral trim detail 

• Sleeveless design

• Available in our signature hand-drawn Buttercup print

• 100% Cotton poplin

Sizing 

Fits true to size

• Lua is 5 years old wearing a size 5. 

Our retro lightweight layer is here, the Knit Vest in our versatile natural hue is crafted from soft organic cotton with a ribbed neckline and waist. This piece is perfect for layering over a long sleeve for those cooler days or simply on its own.

• Ribbed finishings

• 55% Linen; 45% Organic Cotton

Sizing

• Fits true to size

• Lua is 5 years old wearing a size 5

The Hennie Pants were designed with comfort in mind, destined to be a piece you reach for time and time again. Crafted from our cornflower blue lightweight, textured cotton, this relaxed fit style offers an elasticated waistband with a natural rope drawstring. 

• High-waisted style

• Elasticated waistband

• Natural rope drawstring

• 100% Textured Cotton

Sizing

• Fits true to size

• Santiago is 7 years old wearing a size 8. 

The Hennie Pants were designed with comfort in mind, destined to be a piece you reach for time and time again. Crafted from our cornflower blue lightweight, textured cotton, this relaxed fit style offers an elasticated waistband with a natural rope drawstring. 

• High-waisted style

• Elasticated waistband

• Natural rope drawstring

• 100% Textured Cotton

Sizing

• Fits true to size

• Santiago is 7 years old wearing a size 8. 

A beautifully feminine midi in our retro and relaxed Cocoa Stripe print - the Field Dress is crafted from textured and breathable cotton. This pinafore style dress has a scoop back and adjustable tie detail, perfect for layering over a long sleeve blouse for those cooler days.

• Adjustable scoop back and tie detail

• Sleeveless design

• Mid-length silhouette

• 100% Cotton

Sizing

• Fits true to size

• Lua is 5 years old wearing a size 5

A beautifully feminine midi in our effortlessly fun, cornflower blue hue - the Field Dress is crafted from textured and breathable cotton. This pinafore style dress has a scoop back and adjustable tie detail, perfect for layering over a long sleeve knit for those cooler days.

• Adjustable scoop back and tie detail

• Sleeveless design

• Mid-length silhouette

• 100% Cotton

Sizing

• Fits true to size

• Camilla is 6 years old wearing a size 6

A custom Illoura poem - the sweetest words handwritten on our super comfy t-shirt. The Poet Tee was crafted from soft, undyed cotton, designed to integrate effortlessly with your little one's wardrobe. Featuring short sleeves, a crew neckline and classic fit - this tee is perfect for everyday wear.

• Crew neckline

• Short sleeves

• Stone washed for a lightly worn look and feel. 

• 100% Cotton

Sizing

• Intended to have a relaxed, slightly oversized fit. We recommend choosing the size closest to your child’s usual size. 

• Santiago is 7 years old wearing a size 8 for an extra relaxed fit.

Our retro lightweight layer is here, the Knit Vest in our super cute Cocoa hue is crafted from a soft blend of organic cotton and linen, with a ribbed neckline and waist. This piece is perfect for layering over a long sleeve for those cooler days or simply on its own.

• Ribbed finishings

• 55% Linen; 45% Organic Cotton

Sizing

• Fits true to size

• Pureza is 3 years old wearing a size 3

Make way for her new high-rotation dress with beautiful hand-embroidered details. The Luna Pinafore is crafted from breathable, textured cotton in our elevated Cocoa hue - which hides mess after outdoor activities. This style is effortlessly cute with adjustable tie straps, an elasticated back and our delicate embroidered floral trim pockets. Perfect for layering, this style can stand alone or compliment your little ones fave knit for those cooler days.

• Adjustable tie straps 

• Elasticated back

• Hand-embroidered floral trim pockets

• 100% Textured Cotton

Sizing

• Fits true to size

• Camilla is 6 years old wearing a size 6